MOTION DESIGN 2D/3D
1 Year course – CSFP (HIGHER EDUCATION VOCATIONAL TRAINING CERTIFICATE)
MJM MOTION DESIGN SCHOOL OF PARIS, RENNES & STRASBOURG – FRANCE
INTRODUCTION TO THE PROFESSION
The role of the Motion Designer is to design and create graphic productions incorporating video, 3D animation, special effects, sound and even typography. Today, motion design can be found everywhere, its spans all types of media. Whether it be on TV, on our Smartphones, computers, tablets, etc. In motion design there are many types of motion; there is 3D motion, but also motion that combines 2D and 3D video editing. Motion artists must successfully integrate strong emotions and messages into their creations. Applications of motion design:
• Internet video • General TV/cinema • DVD menus • TV graphic design • Video animation on different mediums (events: advertising boards, mapping…) Adverts • Broadcasting
Our motion designers will capable of being the direct point of contact for the client, researching and creating specifications, and developing creative solutions. As such, they may join a communication agency, a web agency or a production studio, working alone or in a team.
• To equip students with all the tools of the trade of motion designer.
• To understand the rules of 2D and 3D graphic composition as well as sound design.
• The future motion designer will always be on the lookout for the latest trends and develop his or her individual creativity.
• The motion designer will capable of being the direct point of contact for the client, researching and creating specifications, and developing creative solutions.
• The future motion designer, a “Swiss army knife” in the world of graphics, will always stay a abreast of the latest trends and develop his or her creativity in a professional context.
Design is the creation of graphics, visual identity in 2D or 3D, motion design is the art of putting design in motion. With the evolution of technologies, communication is becoming increasingly reliant on video. The discipline of motion design is expanding rapidly and this training could lead to creative positions within communication agencies, audiovisual design and production studios as motion designers, motion directors, graphic directors, artistic directors, etc. The motion designer is both an artistic director and animation specialist.
Working from the client brief, the students begin with the creation of mood boards. As the name suggests, this gives an idea of the environments and themes that will be used in the graphic animation. For this, the motion designer suggests several dramatisations. Once the foundations for the theme have been laid, the motion designer develops a storyboard and uses illustrations to visually represent the frames that will make up the video (modelled on storyboards developed for the cinema).
These stages are essential for the motion designer and the team to keep track of the project.
Next comes the production phase: rendering images, editing, calibration….right up to encoding. The students manage their designs, from adaptations to cutting techniques,
including the design of movements and the application of transition effects. If the video contains text, they are responsible for selecting a style that best reflects the respective tone of the project and then animating it. This training allows students to create a genuine passport to employment through their work which is completed presented in a rigorous and professional format and are available online and on DVD. Within the field of motion design, this work includes:
• The demo reel or show reel (an English term used to describe a video sequence demonstrating work): it enables students demonstrate their expertise to companies by assembling all their work in an attractive and convincing manner in the form of a video sequence. It is a key element of communication for any motion
designer which showcases his or her talent in just a few minutes and will become their sales force.
• TV design for a fictional channel (Flash or 4D Cinema) along with creative research documentation, synopsis, trend board, mood board, storyboard… A TV channel’s graphic design must convey a clear and elegant message and therefore give it a real visual identity. TV design combines powerful graphics and practical information making it an essential component.
• Advertising (Flash or 4D Cinema) with script and screenplay writing, and storyboard creation
• DVD with video CV, demo reel, end of year project. This brings together the student’s entire expertise
To upgrade students and to provide them with a solid foundation in different techniques inherent to their future career as motion designers: rules of graphic and typographic composition, the basics of animation and compositing, montage and introduction to 3D and sound design.
To discover the history of motion design and monitor trends to develop their individual creativity.
To make the students aware of production constraints (master class with professionals in motion design and from the world of communication).
To complete their end of course professional project by learning advanced techniques for all the tools covered during their studies thanks to individual supervision:
• Retro-planning implemented at the start of the year
• Meetings with professionals
• Demo reel (animated book): dynamic montage of 1 to 2 minutes of different animations produced over the year (animation tests and exercises, weekly animations) with graphic and sound design.
• One animation created each week applying the techniques studied (animating titles, compositing, 2D tracking, particle generator, etc.) to illustrate a concept
• Writing and validating creative research documentation, synopsis, trend board, mood board, storyboard, end of year animations, etc.
• TV graphic design for a fictional channel.
• Advertising with script and screenplay writing.
• DVD with video CV, demo reel, end of year project.
• Culture of the still and animated image
• History of credits
• Roughs, story boarding, trend boarding and mood boarding
• Kinetic typography
• Stop motion
• Time freeze
• 2D and 3D tracking
• 2D animation and compositing
• Traditional animation
• 3D animation: modelling
• 3D animation: textures
• 3D animation: rigging
• Mo Graph
• Scripts: Xpresso, Coffee, Python
• Body Paint
• Creating particle systems
• Capturing sound
• Sound design
• Sound synthesising
• Creating DVD menus (authoring)
• Video editing (basics)
• Multi camera editing
• The domain of motion design culture
• Advertising culture
• Communication strategies
• From cinema to television
• Graphic identity
• TV graphic design
• The cinema
• Narration procedures
• The web
• Ergonomics and navigation
• Institutional communication: the corporate film
• The music clip
• Adobe After Effects + plug-ins
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe Audition
• Adobe Flash Professional
• Adobe Encore DVD
• 4D Cinema
MJM Graphic Design is a Motion Design school in France. You can apply for follow the Motion design program in Paris, Rennes & Strasbourg. You will become Motion Designer and make your passion your profession !